During 2024, EFP re-launched a gym and spin studio in partnership with its international insurance and risk client, revitalising the facility after a lockdown-induced closure.
Located at their European headquarters in the City of London, staff are predominantly desk-based, with varying levels of gym experience. It was crucial to create an inclusive, welcoming, and educational environment to build the membership base at this new site. EFP worked with internal teams to craft a marketing and communication strategy to promote the facility to new and existing employees.
The facility employs one full-time manager and five instructors, offering a timetable of five different classes and running a total of 20 sessions per week. In addition to scheduled classes, there has been a significant increase in demand for our personal training and programming sessions. The contract, which is the largest contract EFP has secured to date, is for five years. This long-term commitment highlights EFP’s ability to deliver high-quality services that not only provide value to members but also serve as a commercially viable asset for the client.
The contract, which is the largest contract EFP has secured to date, is for five years, at a total value of £1.0 million, plus
equipment. This long-term commitment highlights EFP’s ability to deliver high-quality services that not only provide
value to members but also serve as a commercially viable asset for the client.