Corporate Wellbeing Case Study: University Fitness Centre

The highlights

  • Increased income by 96%
  • Increased profit by 275%
  • Improved services
  • Increased usage

The project

A large university in the South East was looking to enhance its fitness facilities and to outsource the management of the university fitness centre. It had a wide range of equipment that was seven years old and did not fit in with the modern look of the campus.

The site has 2,000 staff and 12,000 students on campus. The university fitness centre was accessible by the local community, but it was believed that only 10% of the total membership came from the community. The layout of the facilities did not provide an area for admin or sales-led objectives, and to this extent, the potential of the gym was not being met.

The solution

EFP delivered a number of solutions which the university was able to pick from and refine as it believed appropriate. A flexible proposal was put in place to ensure that the facilities  maximum potential was achieved. EFP invested in an equipment replacement programme and fitted the facility  out with state-of-the-art life fitness equipment. The fitness facility was refurbished to match its modern surroundings, and it was given its own identity.

An experienced and proactive gym team was appointed to ensure that the centre achieved the joint vision of EFP and the university. To provide minimal disruption to the facilities, a comprehensive implementation plan was developed and adhered to. Marketing and advertisement of the facilities were implemented to reach the public in the local community, an area with enormous potential to increase membership levels.

Services offered

  • Inductions
  • Health checks
  • Lifestyle consultations
  • Personal programmes
  • Classes
  • Sports and social activities
  • Personal training
  • Dedicated instructor programmes
  • Digital services
  • Weight management courses
  • Healthy heart programme
  • Cholesterol and glucose testing
  • Bodystat testing
  • GP referral programme


The university has been working in partnership with EFP for almost seven years. The professionalism and capital investment made have seen a significant growth in student and staff fitness activity. The new health and fitness centre operates with a true partnership ethos; staff work harmoniously alongside the university employees. The facilities provide a high quality environment for a range of clients, from the casual user through to international athletes.

- Head of Sport, University


Since EFP took on the contract, income has improved by 96% and the profit delivered to the university has increased 275%. This has been achieved by restructuring the memberships available and the operational procedures of the facility, and ensuring that the management model is structured in a way that is mutually beneficial. EFP is also going from strength to strength by constantly increasing performance in terms of the numbers of new members, class attendance, bookings and overall usage of the facility.